This is the stage where we plan the digital journey we are going to take together. It begins with the setting:
Target Audience– Here we evaluate the various segments of your customer base and create groups so that a separate campaign can be created for each group. We define the company’s target audience in various demographic segments such as age, gender, occupation, education, income level, and location.
Brand Message– In consultation with you, we decide what message should the brand’s Website, Social Media Pages, and ads portray and what impression should visitors to the page get. The message is integrated across all the digital avenues and is in sync with the brand’s offline image and USP.
Mediums to be leveraged– There are a plethora of digital platforms out there. Rather than running after every platform, a good digital marketer evaluates a selected few platforms which would be most beneficial for you and this is done keeping in mind your marketing budget. Thus we optimize the different mix of online strategies to be used.
Cost- Benefit Analysis– Here we decide the budget for the different campaigns so that they lead to sales as well as profits.